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| don't forget gas |
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If you're in a market where natural gas is available, you have good reason to feel concerned about an increase in conversions. We have a great bill insert called "the worst decision I ever made" that does a great job of tackling gas. The key is, you can't wait till customers call you to start defending your fuel. By then, they may well have made up their minds. So put anti-gas stuff in your newsletters, or again, check out one of these bill inserts by clicking here.
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