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| Send out a mid-winter survey |
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We've had great success with this on many levels. When prices are high, you need to remind customers of your value. What better way to do that then by asking clients to rate your service. The introductory letter starts off something like this: Nothing matters more to our company then your comfort and safety. We're committed to taking care of our customers in the best possible way, and we want to make sure that's exactly what you're experiencing...
Go ahead and ask them to rate you in different areas. But be careful, don't overload them with 15 different categories. A mix of rating and open-ended responses work best. Along the way, you can also gather some valuable information, and even generate leads if you play it right. But overall, you are looking to strengthen the bonds between you and your customers which the high prices weaken and allow customers you might lose to raise their hands so you can follow up with them. It's amazing how well this works when you do it right.
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